First observation of the decay $B^{+} \rightarrow \pi^{+} \mu^{+} \mu^{-}$

A discovery of the rare decay $B^{+} \rightarrow \pi^{+} \mu^{+} \mu^{-}$ is presented. This decay is observed for the first time, with 5.2 $\sigma$ significance. The observation is made using $pp$ collision data, corresponding to an integrated luminosity of 1.0 fb$^{-1}$, collected with the LHCb detector. The measured branching fraction is (2.3 $\pm$ 0.6 (stat.) $\pm$ 0.1 (syst.))$\times 10^{-8}$, and the ratio of the $B^{+} \rightarrow \pi^{+} \mu^{+} \mu^{-}$ and $B^{+} \rightarrow \K^{+} \mu^{+} \mu^{-}$ branching fractions is measured to be 0.053 $\pm$ 0.014 (stat.) $\pm$ 0.001 (syst.).
Comment: 20 pages (including authorlist), 8 figures. Version published in JHEP