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Doubleclick Ad Exchange Auction

Authors :
Mansour, Yishay
Muthukrishnan, S.
Nisan, Noam
Publication Year :
2012

Abstract

Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.

Subjects

Subjects :
Computer Science - Computer Science and Game Theory

Details

Database :
arXiv
Publication Type :
Report
Accession number :
edsarx.1204.0535
Document Type :
Working Paper

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