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Konkurrentenanalyse
- Source :
- Grunert, K G 1995, Konkurrentenanalyse . i R. Köhler, B. Tietz & J. Zentes (red.), Handwörterbuch des Marketing . Schäffer-Poeschel, Stuttgart, s. 1226-1234 .
- Publication Year :
- 1995
- Publisher :
- Schäffer-Poeschel, 1995.
- Subjects :
- MAPP
HHÅ forskning
Subjects
Details
- Language :
- German
- Database :
- OpenAIRE
- Journal :
- Grunert, K G 1995, Konkurrentenanalyse . i R. Köhler, B. Tietz & J. Zentes (red.), Handwörterbuch des Marketing . Schäffer-Poeschel, Stuttgart, s. 1226-1234 .
- Accession number :
- edsair.pure.au.......52206ff2fd8158f553d1babfba1c5266