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Konkurrentenanalyse

Authors :
Grunert, Klaus G.
R. Köhler, B. Tietz & J. Zentes, null
Source :
Grunert, K G 1995, Konkurrentenanalyse . i R. Köhler, B. Tietz & J. Zentes (red.), Handwörterbuch des Marketing . Schäffer-Poeschel, Stuttgart, s. 1226-1234 .
Publication Year :
1995
Publisher :
Schäffer-Poeschel, 1995.

Subjects

Subjects :
MAPP
HHÅ forskning

Details

Language :
German
Database :
OpenAIRE
Journal :
Grunert, K G 1995, Konkurrentenanalyse . i R. Köhler, B. Tietz & J. Zentes (red.), Handwörterbuch des Marketing . Schäffer-Poeschel, Stuttgart, s. 1226-1234 .
Accession number :
edsair.pure.au.......52206ff2fd8158f553d1babfba1c5266