Chapter 2 – GI Club Reputation Dynamics (Quality Endogenous to the Firm)

2.1. Abstract This chapter presents a model of club reputation that incorporates the main references in the extant literature as special cases (Shapiro 1982 on individual reputation and Winfree and McCluskey 2005 on collective reputation). Reputation is assumed to be traceable through the GI label and quality is endogenously determined at the firm level, with reputation as the state variable. In contrast with previous research, it is shown that the TRIPS legal construct regulating GIs is pote...