East-West business encounters in Serbia and Montenegro: How Serbian repatriates from the west experience their present business environment: A case study

Ova studija bavi se iskustvima srpskih stručnjaka sa obrazovanjem i/ili radnim iskustvom stečenim na Zapadu koji su se vratili u domovinu u periodu nakon političkih promena u oktobru 2000. godine, i zaposlili u međunarodnim ili domaćim poslovnim organizacijama u Beogradu. Cilj istraživanja je analiza stepena i sadržaja "kulturnog šoka " koji je ova grupa doživela, njihovog mišljenja o tome šta lokalni i strani poslovni akteri mogu da nauče jedni od drugih u cilju poboljšanja poslovnih aktivnosti, kao i njihove procene prednosti i nedostataka sopstvene bikulturalne pozicije. This study deals with the experiences of Serbian professionals with education and/or working experience acquired in the West who returned since the political changes in October 2000 to work in foreign or domestic business organizations in Belgrade. The aim is to analyze the degree and contents of "culture shock" this group has experienced, their opinions as to what the local and Western business actors should learn from each other in order to facilitate business operations in the future, and their assessment of the advantages and disadvantages of their own bicultural background.