DOMESTIC HOTEL CHAINS

Hotelski lanac je organizacija koja se sastoji od skupine hotela, odnosno sadrţi niz ili grupu hotela kojima upravlja ista tvrtka ili vlasnik. Hoteli koji su u sklopu hotelskog lanca imaju isti naziv, ali se nalaze u razliĉitim podruĉjima. Domaći hotelski lanac podrazumijeva da su sve smještajne jedinice (ili barem njihov najveći dio) smještene u promatranoj zemlji. Hotelsko trţište u Republici Hrvatskoj nedovoljno je razvijeno. Još uvijek dominira privatni smještaj u strukturi smještajnih kapaciteta. Republika Hrvatska raspolaţe sa ukupno 789 hotelskih objekata. Što se tiĉe kategorizacije, najveći udio hotela je s 4 zvjezdice a kontinuirano se radi na podizanju kvalitete usluge hotelskih objekata. U Republici Hrvatskoj dominiraju domaći hotelski lanci. Vodeći uspješni domaći hotelski lanci su Valamar hoteli i apartmani, Jadranski luksuzni hoteli i Laguna Poreĉ hoteli. Provedena analiza je pokazala da su domaći hotelski lanci uspješni i da kontinuirano ulaţu u poslovanje. TakoĊer, zapošljavaju veliki broj ljudi tijekom sezone i orijentirani su iskljuĉivo na obalu gdje je turizam i najviše razvijen.
A hotel chain is an organization that consists of a group of hotels, ie contains a series or group of hotels which are managed by the same company or owner. The hotels that are part of the hotel chain have the same name, but are located in different areas. The domestic hotel chain implies that all accommodation units (or at least most of them) are located in the observed country. The hotel market in the Republic of Croatia is insufficiently developed. Private accommodation still dominates in the structure of accommodation capacities. The Republic of Croatia has a total of 789 hotel facilities. In terms of categorization, the largest share of hotels is 4-star and continuous work is being done to raise the quality of service of hotel facilities. The Republic of Croatia is dominated by domestic hotel chains. The leading successful domestic hotel chains are Valamar hotels and apartments, Adriatic luxury hotels and Laguna Poreĉ hotels. The conducted analysis showed that domestic hotel chains are successful and that they continuously invest in business. Also, they employ a large number of people during the season and are oriented exclusively to the coast where tourism is most developed.