Comparative analysis of the presidential elections in the Republic of Croatia and the United States

Dvije u potpunosti različite države, RH i SAD i dvoje različitih predsjednika na predsjedničkim izborima sa jednom i jedinom sličnošću – željom za izgradnjom drugačijeg i do sada neviđenog političkog imidža, u svojim državama, zanimljivog medijima i javnosti te stvaranjem javne osobe koja prelazi granicu političke ličnosti u celebrityja. Javni nastup i verbalna i neverbalna komunikacija te komuniciranje putem društvenih mreža po čemu su vrlo dobro poznati – Kolinda Grabar-Kitarović i Donald Trump. Kojim su strategijama komunikacije dobili predsjedničke izbore. Two completely different countries, Croatia and the USA and two different presidents in the presidential elections with one and only similarity - the desire to build a different and unseen political image in their countries which is interesting to the media and the public. They created a public figure that easily turn from political personality into a celebrity. Public appearance and verbal and non-verbal communication and communication through social networks for which they are very well known - Kolinda Grabar-Kitarović and Donald Trump. What communication strategies did they use to win the presidential election.