CRISIS MANAGEMENT-AGROKOR

Krizni menadžment ima važnu ulogu za upravljanje poduzećem u kriznim situacijama, a osnovni cilj kriznog menadžmenta je oformiti strategiju i donijeti odluku o njenom provođenju kako bi se poslovna kriza koja je zahvatila poduzeće neutralizirala. Važnost kriznog menadžmenta ogleda se u činjenici da o njegovom postupanju, strateškom donošenju odluka i strateškim planovima ovisi budućnost poduzeća. Slijedom navedenog bitno je istaknuti kako je krizni menadžment prvenstveno usmjeren na identificiranje poslovne krize, uzroka zbog kojeg je nastala krizna situacija i donošenje strateških odluka za suzbijanje iste. Postupanje kriznog menadžmenta u pravilu je usmjereno na brzinu i kvalitetu donošenja odluka. U takvoj situaciju se našao u koncern Agrokor 2017. godine, pa je predmet završnog rada usmjeren na analizu kriznog menadžmenta u koncernu Agrokor. Koncern Agrokor je do 2017. godine slovio za najjače dioničko društvo na području zapadne Europe. S obzirom da je Ivica Todorić, nekadašnji vlasnik Agrokora, 2017. godine pokrenuo postupak za izvanrednu upravu i podnio zahtjev za stečaj od kraja ožujka 2017. godine Agrokor je blokiran. Nakon što je Agrokor otišao u stečaj, utvrđen je izuzetno visok dug, a kao rezultat tog Vlada Republike Hrvatske oformila je stručni tim za izradu prijedloga Zakona o postupku izvanredne uprave po uzoru na talijanski model. Slom Agrokora ostavio je snažne posljedice na političko i ekonomsko stanje u državi. Crisis management has an important role to manage the company in crisis situations, and the main goal of crisis management is to formulate a strategy and make a decision on its implementation in order to neutralize the business crisis that has affected the company. The importance of crisis management is reflected in the fact that the future of the company depends on its actions, strategic decision-making and strategic plans. Following the above, it is important to point out that crisis management is primarily aimed at identifying the business crisis, the cause of the crisis situation and making strategic decisions to combat it. Crisis management actions are usually focused on the speed and quality of decision-making. He found himself in such a situation in the Agrokor concern in 2017, so the subject of the final paper is focused on the analysis of crisis management in the Agrokor concern. Until 2017, the Agrokor Group was considered the strongest joint stock company in Western Europe. Since Ivica Todorić, the former owner of Agrokor, initiated extraordinary administration proceedings in 2017 and filed for bankruptcy from the end of March 2017, Agrokor was blocked. After Agrokor went bankrupt, an extremely high debt was established, and as a result, the Government of the Republic of Croatia formed an expert team to draft a proposal for the Law on the Procedure of Extraordinary Administration based on the Italian model. The collapse of Agrokor left strong consequences on the political and economic situation in the country.