Product placement

Tema ovog završnog rada je "Prikriveno oglašavanje". Rad pojašnjava pojam prikrivenog oglašavanja. U radu se navode svi oblici ove vrste oglašavanja te načini prikazivanja i primjeri istog. Ova vrsta oglašavanja najčešće se pojavljuje u medijima (internet, filmovi, serije). S obzirom na intoleranciju potrošaća na klasično oglašavanje, poduzeća su se odlučila na ovu vrstu oglašavanja. Ovaj način oglašavanja se na jednostavan način može uklopiti u radnje filmova i serija te u internetske sadržaje. Kod ove vrste oglašavanja u pitanje se često dovodi etičnost s obzirom da ima skrivene namjere. Iako može donjeti velik profit, neki potrošači smatraju da ova vrsta oglašavanja nije etična. The topic of this undergraduate thesis is "Product placement". This work explains the concept of product placement. This work cited all forms of this kind of advertising, ways of displaying and practical examples. Such type of advertising mostly appear in the media (internet, movies and series). Given to the consumer´s intolerance on classic advertising, brands have opted for this type of advertising. Such advertising can be fully integrated into an action of films, series and internet content. The ethics of this kind of advertising is often questioned because of hidden intentions. Although it can bring great profits, some consumers feel that this type of advertising is unethical.