Analiza prisutnosti visokoškolskih ustanova na mreži Tik Tok

Za početak su se nove tehnologije smatrale revolucionarnom tehnologijom za koje se vjerovalo da će promijeniti svijet. Iza toga je slijedila prilagodba istih, te se iskušavaju mogućnosti koje ona nudi. Na kraju se stabiliziraju i uveliko koriste, shodno tome ne može se zamisliti svijet bez interneta u kojem počivaju društvene mreže. Društvene mreže gledaju se u korist velikih kompanije koje ih koriste za promociju i prodaju svojih proizvoda, ali i korisnika koji će na najbrži i najjeftiniji mogući način istražiti ono što ih zanima. Na internetu moguće je naći brojne društvene mreže gdje svaka nudi „nešto određeno“. Tijekom Covida-19 sve veći porast preuzimanja na svoje pametne telefone preuzima društvena mreža zvana TikTok. U ovom diplomskom radu objašnjena je aplikacija u detalj, od toga kako se koristi do toga kako zaraditi. Istraživale su se 3 odabrane visokoškolske institucije na društvenoj mreži Tik Tok. Analizirao se njihov sadržaj, što objavljuju, za koga i s kojim ciljem. For a start, new technologies were considered revolutionary technologies that were believed to change the world. This was followed by the adaptation of them, and the possibilities it offers are being tested. Eventually they stabilize and are widely used, consequently one cannot imagine a world without the internet in which social networks rests. Social networks are seen in favor of large companies that use them to promote and sell their products, but also users who will explore what interests them in the fastest and cheapest way possible. On the Internet it is possible to find numerous social networks where each offers "something specific". During Covid-19, an increase in downloads on smartphones is taken over by a social network called TikTok. In this thesis, the application is explained in detail, from how to use it to how to make money from it. 3 selected higher education institutions on the social network TikTok were researched. Their content was analyzed, what they publish, for whom and for what purpose.