La moda a Napoli, un bene im/materiale da ri-conoscere

Fashion is an important tool of knowledge of the intangible values that define the cultural profile of the places and, therefore, it is a theme of search useful to delineate the creative and experimental identity of the ample "Baia di Naples", beginning from the analysis of the activity developed by its protagonists in the most prolific season of the “Made in Italy”. In the history of Italian fashion, Naples and its “mythical” area have played a leading role, thanks to the work of some outstanding protagonists. This has been possible, not so much through the creative activity of those who left their hometown and moved to the capital city seeking fame, but rather thanks to those (Clarette Gallotti, Livio De Simone, Mario Valentino, Fausto Sarli and many other tailors and creative engaged in resort fashion), who have invested all their resources in the territories that they come from, contributing greatly to the consolidation of the role of the whole city of Naples in the larger frame of Italian fashion. Their success begins from the early of the Fifties, when the fashion, together with the tourism, it becomes an important tool to reviving Italy from the difficulties left by the war.