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Megamarketing and sustainability in contested markets: a longitudinal analisys of media discourses about palm oil

Authors :
Matteo, Corciolani
Gistri, Giacomo
Stefano, Pace
Publication Year :
2017
Publisher :
Franco Angeli, 2017.

Subjects

Subjects :
Legitimacy, Neo institutional theory, Contested markets, Palm oil, Sustainability, Megamarketing
Neo institutional theory
Sustainability
Megamarketing
Contested markets
Palm oil
Legitimacy

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......3732..7fbd84ae996ef0f89c1c9a76bb5439ff

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