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Dissemination of Positive and Negative Commercial Information: Evidence of Negativity Bias

Authors :
De Angelis, Matteo
Shaanan Satchi Rinat
Hornik, Jacob
Publication Year :
2009
Publisher :
European Marketing Academy, 2009.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......3704..cf34ceb2d7d033373645ecf933357a0c

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