Strateško komuniciranje Koncertne dvorane 'Vatroslav Lisinski' prema mladima

Poput drugih umjetničkih i kulturnih institucija, i Koncertna dvorana Vatroslava Lisinskog suočava se s izazovima digitalizacije i starenjem publike. Mlađa publika u malom broju odlazi na programske sadržaje u dvoranu Lisinski. U ovom radu nastoji se istražiti koji su razlozi otuđenosti mladih od klasične glazbe ili nezaintersiranosti za istu, koliko često i s kime mladi najčešće odlaze u Lisinski i što bi ih potaknulo da češće posjećuju Lisinski. Nastoje se razviti taktike i strategija komunikacije Koncertne dvorane Vatroslava Lisinskog prema mladima koje idejno mogu pomoći i drugim kulturnim institucijama u dopiranju do mlađe publike.
Like other art and cultural institutions, the Vatroslav Lisinski Concert Hall faces the challenges of digitalization and its aging audience. According to this paper, younger people rarely go to concerts and plays in the Lisinski Hall. Furthermore, this paper tries to explore the reasons for young people's detachment from classical music or lack of interest in it, as well as how often and with whom young people most often go to Lisinski and what would encourage them to visit Lisinski more often. It also tries to develop communication tactics and strategies for the Vatroslav Lisinski Concert Hall towards young people, which can functionally help other cultural institutions in reaching a younger audience.