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Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour - a study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques
- Publication Year :
- 2019
- Subjects :
- Emotion
Brain Imaging
Decision-Making
Cerebral Rhythms
Public Policy
Settore SECS-P/08 - Economia e Gestione delle Imprese
Settore BIO/09 - Fisiologia
Advertising effectiveness
Settore SPS/08 - Sociologia dei Processi Culturali e Comunicativi
Public Service Announcements
Consumer Behaviour
Neuromarketing
Neuroscience
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Accession number :
- edsair.od......3686..5d2a4929d5897990cd0d1617a003899e