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Direct to consumer advertising versus disease awareness advertising: Consumer perspectives from down under

Authors :
Hall, Danika
Jones, Sandra
Hoek, Janet
Publication Year :
2010
Publisher :
John Wiley & Sons, 2010.

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......3651..739a1985603fecc5b0671c59e447a27a

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