Jasne i ciemne strony konsumpcji w nowych demokracjach : obrazy z Polski : studium przypadku

In the aftermath of 1989 polish society faced many changes. The first changes were associated with the processes of implementing ready products and objects of the western economy and culture. The implants presented new forms and organizations of social life. The implants provided designs, new styles of life, Western movies, popular television series, fast food restaurants, supermarkets, malls, Western corporations, and even new occupations and professions. In a consumption society, on the one hand, there are the beneficiaries of these changes. But on the other hand, there are those who have not succeeded. However, both groups are involved in the social consumption game. They both have different strategies allowing them to participate in a society whose central value and activity is consumption. I would like to present the results of research on the strategy of participation in the social life of a consumerist society. The main aim of our research is to determine whether the special organization of a society, in which the central value is consumption, is democratic. We emphasize the importance of democracy in everyday life, politics, and media. We would like to answer the question of whether there is a democracy of consumption. In our opinion, it is a fundamental research problem. Our research has been carried out using the methods of visual sociology. We gathered very rich visual materials depicting the light and dark sides of consumption in the new democracies.