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Acceptability of re-engineered Kong products by consumers of African origin living in France
- Source :
- D 5.4.2. “Report on near-market consumer testing of new improved products and substitutes in Europe”. Project AFTER “African Food Tradition rEvisited by Research”.
- Publication Year :
- 2015
- Publisher :
- Union Européenne, 2015.
-
Abstract
- Consumer acceptance of three re-engineered Kong products compared to a traditional one was explored. No difference was observed among the re-engineered products regarding their overall acceptability (average score of 6-7: like slightly-like moderately). The traditional one differed from the three others with a least score of 4.9. Three groups of consumers were identified using a Cluster Analysis: Re-engineered Kong likers (34%), Traditional Kong dislikers (25%) and Kong indifferent likers (42%). The most liked Kong product was the liquid smoke re-engineered one (KRLS) for 69% of traditional Kong dislikers, while it was as most liked as the salted re-engineered one (KRS) for 78% of all likers. The least liked Kong product was the traditional one (KT) for 37% of Kong indifferent likers, 91% of re-engineered Kong likers, and for 56 % of traditional Kong dislikers. A majority of consumers would most likely buy this product if easily available: 81% of Kong likers, 68% of Re-engineered Kong likers and 50% of Traditional Kong dislikers.
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- D 5.4.2. “Report on near-market consumer testing of new improved products and substitutes in Europe”. Project AFTER “African Food Tradition rEvisited by Research”.
- Accession number :
- edsair.od......3631..469c545b17ba993180dd63eb711c6671