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The influence of social network content on the purchase decisions of social media users

Authors :
Gjorcheva, Mihaela
Kos Koklič, Mateja
Publication Year :
2023
Publisher :
M. Gjorcheva, 2023.

Subjects

Subjects :
purchase
edenje potrošnikov
social networks
research
nakup
analysis
udc:366
odločanje
družbena omrežja
consumer behaviour ,decision making
raziskave ,analiza
trženje
elektronsko trženje

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......3505..f3e23466cb6c7663f15ec9d97287b553

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