Vloga čustev iz oglasov v porabnikovem nakupnem vedenju

Subjects

Subjects :

advertisement
analiza
research
nakup
analysis
oglas
odločanje
consumer behaviour
emotions
decision making
purchasing
udc:366
marketing
čustva
vedenje potrošnikov
raziskave
advertising
oglaševanje
trženje

Details

Language :

Slovenian

Database :

OpenAIRE

Accession number :

edsair.od......3505..d677d50e9215c16fbd9f2412d71f8702