Oblikovanje embalaže za izdelke MISIMI design

Z embalažo se srečujemo vsakodnevno in skoraj na vsakem koraku. Čeprav je bila embalaža sprva namenjena zgolj varovanju izdelka, danes opravlja še številne druge funkcije, kot so distribucijska, informacijska, prodajna, okoljska, identifikacijska, tehnološka funkcija ter funkcija ekonomičnosti in praktičnosti. V diplomskem delu smo oblikovali embalažo za izdelke blagovne znamke MISIMI design, ki predstavlja rokovnike in dodatke za rokovnike, kot so na primer nalepke, sponke, samolepilni lističi in kemični svinčniki. Embalaža je oblikovana tako, da varuje pakiran izdelek pred morebitnimi poškodbami, je enostavna za odpiranje in s pomočjo grafičnih elementov lahko takoj identificiramo, za katero blagovno znamko gre. V teoretičnem delu diplomskega dela smo se osredotočili na opredelitev embalaže in njenih funkcij, predstavili smo posamezne elemente embalaže, preko katerih le-ta na neverbalen način komunicira s potrošniki in katere embalažne materiale lahko najdemo na tržišču, pri čemer smo podrobneje predstavili papirno in kartonsko embalažo. Na koncu smo preverili še stanje embalaž za rokovnike na slovenskem trgu. Na podlagi vseh zbranih informacij smo se nato lotili načrtovanja in oblikovanja lastne embalaže. V eksperimentalni del smo vključili opis posameznih metod dela, materiale, ki smo jih uporabili in kratek opis blagovne znamke MISIMI design. V diplomskem delu je predstavljen tudi postopek načrtovanja embalaže, in sicer od začetnih skic, preko načrtovanja v programu EngView Package & Display Designer Suite in navsezadnje končni izdelek, ki v celoti lepo zajema bistvo blagovne znamke. Končni rezultat diplomskega dela je, po našem mnenju, vizualno privlačna embalaža in njena izdelava. We encounter packaging daily and at almost every turn. Even though the packaging was originally intended only to protect the product, today it performs many other functions, such as distribution, information, sales, identification, practicality, as well as environmental, technological, and economic functions. In the diploma thesis, we designed the packaging for products of the MISIMI design brand, which presents planners and accessories for them, such as stickers, paper clips, sticky notes, and pens. The packaging is designed to protect the packaged product from damage, is easy to open and easily identifiable with the help of graphic elements. In the theoretical part of the diploma thesis we focus on the definition of packaging and its functions, we present individual elements of packaging, through which it communicates with customers in a non-verbal way. We also present which packaging materials can be found on the market with emphasis on paper and cardboard packaging. Finally, we analysed the Slovenian market for packaging for planners. Based on all the information obtained, we began designing our packaging. In the experimental part we included the description of individual methods and materials used in the design of the package, and a brief description of the MISIMI design brand. In the diploma thesis, we also presented the package design process, from the initial sketches to designing in the program., The final result of the diploma thesis is the production of the final product a visually attractive packaging, which completely captures the essence of the brand.