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Vpliv korporativnega imidža in ugleda na zvestobo komitenta banki

Authors :
Pogačar, Jure
Podnar, Klement
Publication Year :
2014
Publisher :
J. Pogačar, 2014.

Subjects

Subjects :
udc:659.4:336.711(043.2)
zvestoba
korporativni imidž
korporativni ugled
korporativno komuniciranje

Details

Language :
Slovenian
Database :
OpenAIRE
Accession number :
edsair.od......3505..900f8c66ccd4d99c46e646374aea2323

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