Vloga internega komuniciranja pri delovni uspešnosti in motiviranosti zaposlenih: primer podjetja X

Organizacije vse več pozornosti namenjajo tematikam motiviranja ter delovni uspešnosti zaposlenih. Na motiviranje in delovno uspešnost zaposlenih vpliva veliko dejavnikov, v magistrskem delu preučujemo ali ima interno komuniciranje vlogo pri večji delovni uspešnosti in motiviranosti zaposlenih. Komuniciranje v podjetju x, v teoretičnem delu preučujemo skozi celosten vidik, kar pomeni, da se navezujemo na korporativno komuniciranje, organizacijsko komuniciranje ter interno komuniciranje. V nadaljevanju predstavimo delovno uspešnost in teorije motivacije s poudarkom na vsebinskih teorijah motivacije, kognitivno procesne teorije motivacije samo na kratko predstavimo. V empirični raziskavi opravimo pol strukturirane intervjuje v podjetju X. Ugotovimo, da ima interno komuniciranje pomembno vlogo pri motivaciji in delovni uspešnosti zaposlenih v podjetju X, vendar pa je za celosten pristop h komuniciranju potrebno še veliko napora s strani višjega in srednjega managementa. Z dobro vzpostavljenim internim sistemom komuniciranja je mogoče ohraniti kader v organizacijah in preprečiti izgubo znanja, ki je največja vrednota zaposlenih in organizacije. Za dobro vzpostavljen sistem internega komuniciranja je potrebno premišljeno izbirati tudi orodja internega komuniciranja. Ključna je torej ugotovitev, da interni sistem komuniciranja vpliva na večjo delovno uspešnost in motiviranost zaposlenih v kolikor so izbrana ustrezna orodja internega komuniciranja ter delovni procesi. Organizations pay more and more attention to the motivation of employees and their work performance. The motivation and work performance of employees is influenced by many factors. In the master's thesis, we examine whether internal communication plays a role in greater work performance and employee motivation. Communication in the company X in the theoretical part is studied through a holistic aspect, which means that we relate to corporate communication, organizational communication and internal communication. Below we present work performance and motivation theories with an emphasis on substantive theories of motivation, the cognitive process theories of motivation are presented briefly. In the empirical research, we perform a semi-structured interview in company X. We find out that internal communication has an important role to play in the motivation and work performance of employees in the company X, but for an integrated approach to communication, a lot of effort is needed by senior and middle management. With a well-established internal communication system, it is possible to preserve personnel in organizations and prevent the loss of knowledge, which is the highest value of employees and organization. For a well-established system of internal communication, tools for internal communication need to be carefully selected. The key finding is therefore the conclusion that the internal communication system affects the greater work performance and motivation of the employees insofar as appropriate tools of internal communication and work processes are selected.