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The advertising business

Publication Year :
2015
Publisher :
Sage Publications, 2015.

Abstract

The #advertising business : operations, creativity, media planning, integrated communications

Subjects

Subjects :
agencije
komuniciranje
sales promotion
ZDA
promocija
legislation
mass media
zakonodaja
poslovanje
agencies
business
advertising
ComputingMilieux_MISCELLANEOUS
USA
mass communication
prodaja
množični mediji
medium
ethics
reklama
mediji
executives
etika
strokovnjaki
udc:659.1(082):339.187.2
oglaševanje

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......3505..25eb8ed6838262f35b854911f0668e74

Tools

Authors Abstract Subjects Details