Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior

MLA

Moumade, Samia, et al. Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior. July 2023. EBSCOhost, widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsair&AN=edsair.od......3430..7bc1bc4fa8301e872a851e7c077fad50&authtype=sso&custid=ns315887.

APA

Moumade, S., Hemonnet-Goujot, A., & Valette-Florence, P. (2023). Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior.

Chicago

Moumade, Samia, Aurélie Hemonnet-Goujot, and Pierre Valette-Florence. 2023. “Speaking up in Brand Activism : The Impact of Perceived Brand Legitimacy on Consumer Behavior,” July. http://widgets.ebscohost.com/prod/customlink/proxify/proxify.php?count=1&encode=0&proxy=&find_1=&replace_1=&target=https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&scope=site&db=edsair&AN=edsair.od......3430..7bc1bc4fa8301e872a851e7c077fad50&authtype=sso&custid=ns315887.