Communication Model 'Speaker - Listener' in the Context of Digitalization of the Linguistic Turn: Experience of Network and Linguodiscursive Analysis of YouTube Content

В статье рассматриваются этапы трансформации модели "Говорящий - Слушающий" с точки зрения способов генерирования, передачи, распространения контента и охвата аудитории. Through the prism of the scientific paradigm of “linguistic turn”, the article describes 5 stages of transfor-mation of the model “Speaker - Listener” from the point of view of the methods of generation, transmission, and dissemination of content, audience attraction, as well as in terms of assessment of the result and the reaction of users / readers, consisting in the feedback and actional response (online / offline