Literary tourism: A perspective of the visitor experience in the museum of innocence

This chapter aims at understanding travelers' literary experience in “The Museum of Innocence,” which is known as a museum based on a book that was written by Orhan Pamuk. To reach the purpose, a qualitative research approach was adopted in this study, and online reviews posted by visitors of the museum were used to explore the main components of their experience in a literary context. The collected data was examined through content analysis. As a result of analysis, visualization, a sense of nostalgia, awe, and memorable components were revealed. These components were interpreted in different ways by visitors. Theoretical and practical implications were provided as well as limitations for future research lines.