Does green equal green?:Consumer responses towards different shades of green

Authors :: Sohn, Stefanie
Seegebarth, Barbara
Bagchi, Rajesh
Block, Lauren
Lee, Leonard
Source :: Sohn, S & Seegebarth, B 2019, Does green equal green? Consumer responses towards different shades of green . in R Bagchi, L Block & L Lee (eds), NA-Advances in Consumer Research . vol. 47, Association for Consumer Research, Duluth, MN, pp. 992, 50th Annual Conference of the Association of Consumer Research, Atlanta, United States, 17/10/2019 .
Publication Year :: 2019
Publisher :: Association for Consumer Research, 2019.

Language :: English
Database :: OpenAIRE
Journal :: Sohn, S & Seegebarth, B 2019, Does green equal green? Consumer responses towards different shades of green . in R Bagchi, L Block & L Lee (eds), NA-Advances in Consumer Research . vol. 47, Association for Consumer Research, Duluth, MN, pp. 992, 50th Annual Conference of the Association of Consumer Research, Atlanta, United States, 17/10/2019 .
Accession number :: edsair.od......3062..a8d233d5e2775443e8986e160fcbcfb3

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