Port Wine : a fashionable cocktail drink? : a cluster's marketing and branding approach

Authors :: Mariz, Pedro Maria Gorjão Machado de Melo
Pires, João Paulo Simão
Source :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Publication Year :: 2015
Abstract: Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-04-26T08:34:16Z No. of bitstreams: 1 Pedro Mariz - Thesis.pdf: 1016297 bytes, checksum: 189d377242e35c2825364eb5277fa973 (MD5) Approved for entry into archive by Isabel Gomes (itg@lisboa.ucp.pt) on 2016-04-26T08:34:34Z (GMT) No. of bitstreams: 1 Pedro Mariz - Thesis.pdf: 1016297 bytes, checksum: 189d377242e35c2825364eb5277fa973 (MD5) Made available in DSpace on 2016-04-26T08:34:34Z (GMT). No. of bitstreams: 1 Pedro Mariz - Thesis.pdf: 1016297 bytes, checksum: 189d377242e35c2825364eb5277fa973 (MD5) Previous issue date: 2015-09-14

Subjects :: Indústria das bebidas alcoólicas
Marketing em clusters
Port wine
Vinho do Porto
IVDP
Alcoholic beverages industry
Cluster marketing
Ciências Sociais::Economia e Gestão [Domínio/Área Científica]

Language :: English
Database :: OpenAIRE
Journal :: Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
Accession number :: edsair.od......3056..82543316fe403da3345a2f5507653ef0

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