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AMI Alimenta : how to reach more consumers? : consumer’s perceptions and brand awareness
- Source :
- Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
- Publication Year :
- 2017
-
Abstract
- Submitted by Isabel Gomes (itg@lisboa.ucp.pt) on 2018-07-31T07:55:20Z No. of bitstreams: 1 Thesis - AMI Alimenta How to reach more consumers_Rita Caldeira.pdf: 5782555 bytes, checksum: bdf0113925ec58d0a3e7aec4fd6c4a9d (MD5) Made available in DSpace on 2018-07-31T07:55:20Z (GMT). No. of bitstreams: 1 Thesis - AMI Alimenta How to reach more consumers_Rita Caldeira.pdf: 5782555 bytes, checksum: bdf0113925ec58d0a3e7aec4fd6c4a9d (MD5) Previous issue date: 2018-03-08
- Subjects :
- Comportamento social
Brand perception
Consumers’ decision making
Perceção da marca
Comportamento de compra
Ciências Sociais::Economia e Gestão [Domínio/Área Científica]
Communication strategies
AMI
AMI Alimenta
Social behaviour
Shopping behaviour
Tomada de decisão do consumidor
Online and offline retailing
Estratégias de comunicação
Retalho online e offline
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Repositório Científico de Acesso Aberto de Portugal, Repositório Científico de Acesso Aberto de Portugal (RCAAP), instacron:RCAAP
- Accession number :
- edsair.od......3056..01dd0253d316b3aa3b31200f0db8ac27