The development of Trust based Internal Communication model

Interna komunikacija u organizacijama predstavlja osnovu svih radnih procesa. Poverenje u komunikacionom procesu doprinosi uspešnijim i kvalitetnijim rezultatima rada, utičući na organizaciono ponašanje i poslovne performanse i posebno radno angažovanje. Uspostavljanje komunikacije zasnovane na poverenju se smatra jednim od najvažnijih ciljeva, posebno kada su u pitanju timski rad, rad sa novim tehnologijama i pre svega stil upravljanja. U radu se analiziraju rezultati istraživanja interne komunikacije, poverenja i radnog angažovanja u organizacijama različitog tipa i vlasničkog statusa i njihova međusobna povezanost koja utiče na radno ponašanje zaposlenih.
Internal communication in organizations represents the basis of all working processes. Trust in the communication process contributes to more successful and efficient work results, influencing organizational behavior and work performance, and a particular - work engagement. Establishing trust-based communication is considered to be one of the most important goals, especially when it comes to teamwork, working with new technologies and, above all, management style. The thesis analyzes the results of the research of internal communication, trust and work engagement in organizations of different type and ownership status and their interconnectedness that influences the working behavior of employees.