Empirical investigation on gastronomy and wine tourism

Preparation and consumption of food and wine is part of the culture, which emphasizes their importance to be included in all aspects of human life. In this line, the food does not reflect the intrinsic nature, but cultural “exercise” as well. Moreover, the way people prepare the food and wine can be considered as evidence of civilization since there are cultural differences in applying the basic ingredients. The paper presents an overview on the inevitable relationship between food and tourism, putting an accent on the gastronomy tourism. It describes the specific motivation of the gastronomic tourists and wine tourists by clarifying their consumption and experiences. Additionally, the paper investigates the case of Macedonia by elaborating the Macedonian cuisine and wine. Finally, it concludes that Macedonia is rich on exceptionally well produced food products and wine.