Enhancing Tourism Promotion by Enriched Web-based Portal

Every country is interested in tourism development for its general contribution to national income and economic growth. Since attracting bigger number of tourists is not a trouble-free process, particularly in times of ever-changing environment, tourism promotion is detected as a way-out. The paper argues the importance of creating personalized tourism recommender. Moreover, it attempts to justify the necessity of designing web-based portal in order to assist tourists and travelers in identification of their holiday. The case of Macedonia as an empirical evidence reports on practical experience gained from a successful implementation of recommendation system in tourism promotion purposes.