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Social issues vs commercial advertising, differences in psychophysiological activation during multimedial artefact fruition

Authors :
Venturella, Irene
Postizzi, Gaia
Publication Year :
2016

Subjects

Subjects :
Autonomic indices
Commercial Advertising
Settore M-PSI/02 - PSICOBIOLOGIA E PSICOLOGIA FISIOLOGICA
EEG
Social Issue Advertising

Details

Language :
English
Database :
OpenAIRE
Accession number :
edsair.od......2601..f21e01ab2121d4f0507d38eaad1eeaca

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Authors Abstract Subjects Details