Zvýšení konkurenceschopnosti vinařských podniků

In this thesis we have investigated the competitiveness of several wine-growing businesses using both financial and non-financial methods of performance analysis. In particular, we have used financial analysis, Weckerte analysis, and the Balanced Scorecard methodology in order to discern the current state of the businesses with their competitive advantages and disadvantages. Based on these results we have created three general recommendations in the area of sales which can be applied in general to any wine-growing enterprise. Finally we have discussed the applicability of individual performance metrics in the wine industry.