Determinants of spatial aspects of breweries' distribution strategies in Královéhradecký region

The bachelor's thesis deals with the distribution regions of industrial breweries in the Hradec Králové region. The focus of the thesis is relevant mainly due to the fact that breweries are not studied in this way. Each brewery has its own area of operation, in which its products are distributed. The distribution regions are described in the work on the basis of the processing of available quantitative data, where the distribution areas of the breweries are examined on the basis of the occurrence of their beer brands in restaurant facilities. Furthermore, the work aims to identify the factors that shape the distribution areas. These factors are examined in the thesis on the basis of questionnaires with leading representatives of the breweries and other sources providing information about the analysed breweries. Results show that spatial areas and distribution strategies in the analysed breweries are influenced mainly by the structure of production and the shape of regions where the research brewery is located.