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Analysis of the different marketing strategies of Pepsi Cola in the markets of India and the U.S.A
- Publication Year :
- 2017
- Publisher :
- Vysoká škola ekonomická v Praze, 2017.
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Abstract
- The goal of the thesis is to compare marketing strategy of the company PepsiCo in home market and in a foreign market. The home market, the USA, represents the developed market. For a contrast, the emerging market of developing country, India, has been chosen. The marketing strategies are compared on the theoretical basis. Theory of marketing strategy is used for identification of the most important marketing aspects that influence internationalization of a company. Identified marketing aspects are examined at the US and India market. In conclusion, the comparison proves that marketing strategy of PepsiCo is adapted to the specifics of a market according to the approach think global, act local.
- Subjects :
- marketingová strategie
USA, Indie
USA, India
marketing strategy
PepsiCo
Subjects
Details
- Language :
- Czech
- Database :
- OpenAIRE
- Accession number :
- edsair.od......2186..b7308449d6f57ab9db5aa7f5989f4951