The Czech media picture developement in gastronomy and it's language changes since 1989

Thesis presents overview of neologisms in Czech language in the field of gastronomy. It is devided into several parts. The first part describes neology and neologisms, changes of the language after the revolution in 1989 and ways in wich the foreign words are adapted into new language considering their written form as well. Historical facts are included. The other part is dedicated to the medial analysis of Vlasta magazín and tries to notice the frequency of covering gastronomy based topics after the year 1989. This magazin was chosen as the best elemnt to examin due to its long term publishing. The very first issue of thes weekly magazine was published in 1947. Thesis continues to inform about new magazies on the marke that cover the topic of gastronomy. To fullfil the need of the thesis, there are two interview included. The first one with Jana Bilíková dedicates to the relationship between the meedia and a cook and also sees the importancy in social media. The othe interview with Šárka Hamanová describes the way of writting for lifestyla magazine and debates the edge between a journalism and PR.The last part is bulit as a dictionary that shows exact neologisms used in the language. Each word is completed with the grammar information, pronunciation (if needed), its meaning and exact usage in...