Business plan for a Japanese restaurant

The goal of this thesis is to create a business plan for a Japanese restaurant in the centre of Prague. Theoretical part of this thesis focuses the entrepreneurship activity itself and describes the structure of a business plan. The following practical part mainly analyses the macro and microenvironment of the restaurant, other competing restaurants, marketing strategy and further describes the restaurant. Considerable part of the thesis is dedicated to the analysis of current trends at the gastronomic market. The final part describes the financial analysis of the restaurant for the first 3 years and analysis of the accounting statements.