Business plan

The aim of this bachelor thesis is to create a business plan of a bakery with selection of wholemeal bread and to find out whether the project is suitable to implement in the reality. The first part is theoretical. It describes the basic terms of entrepreneurship, structure of a business plan and clarifies principles that should be used during the creation process. It also includes specific requirements for starting a business in this field of industry. The second part is practical and applies the theoretical knowledge into practise. It covers a created business plan including the purpose of the document, description of the opportunity, corporate goals, potential markets, competition analysis, marketing and sales strategy, realization project plan and financial plan. The work´s contribution is the fact, it can be used for making the decision whether enter this market.