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Analysis of the Marketing Mix in a Chosen Company

Authors :
Bílek, Ondřej
Kozlová, Taťána
Boháč, Aleš
Publication Year :
2009
Publisher :
Vysoká škola ekonomická v Praze, 2009.

Abstract

Marketing mix tools in the association of sole trader 3B instruments, with a view to distribution. The main goal of my research work is to analyze the present state of marketing mix tools, to evaluate the rightness of their utilize in the association 3B instruments and make a suggestion the possible recommendation for their improvement.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..94f19c68c15e6b9b36e6b161d6bc350d