Prognóza vývoje ochrany osobních údajů a marketing

This bachelor thesis deals with the protection of personal data and forecast its future development. First pages clarify legal regulations related to the protection of personal data, at national and international levels. Another part deals with the basis terminology and responsibilities in the processing of personal data. Follow up information about The Office for Personal Data Protection of the Czech Republic and a description of the system of protection of personal data used in the European Union and in the international community APEC. Final pages are dedicated to the European Privacy and Data Protection Commissioner's Conference, which was held this year, and the resolutions issued by it.