Firemní kultura a motivace zaměstnanců jako součást podnikové strategie zvýšení konkurenceschopnosti firmy

This master thesis combines corporate culture, corporate strategy, motivation and education of employees. Furthermore, there is also a focus on their interconnections. A real company Unicorn a.s. is presented in the second part -- owner's (Vladimír Kovář's) vision, goals and strategies. Moreover, there is introduced Unicorn's corporate culture, education of employees and human resources management. To check if the culture seems to be friendly and motivational to employees there was used a questionnaire among them. On the other hand, a few managers were interviewed -- if they are satisfied with the education level of their employees. The conclusions are summarized at the end.