Corporate Social Responsibility with focus on Google Inc

The purpose of this master's thesis is to evaluate the current CSR practice in the Czech Republic. The means to achieve this will be the analysis of a specific CSR project of a selected company. The reason is the character of socially responsible activities, which become of importance only after their realization. Google Inc., specifically Google's local branch Google Czech Republic, was chosen to serve as an example. In general, Google Czech Republic is highly active in the field of CSR and Digital Garage has been one of its most distinctive projects so far. It is a free online learning program that offers the opportunity to gain knowledge in online marketing The thesis is divided into three chapters. The first chapter deals with definition and history of CSR, the second describes the main nonbusiness subjects supporting this concept and the third focuses on the evaluation of the current CSR practice in the form of the Digital Garage project.