HR Marketing and its Association with Recruitment

Annotation Subject of this thesis is to analyze personnel marketing in a particular company and its relationship to recruitment procedure. Theoretical part of the paper is focused on identification of the term personal marketing, is orientated on more detailed description of personal activities. This part results by preparation of technical literature. The practical part is focused on personnel marketing and recruitment procedure in Ceskoslovanska obchodni banka, a.s. Based on description of particular activities, their analysis and comparison with Komercni banka and Ceska sporitelna, I put a recommendation for improvement and optimization of this process. The intention of the thesis is to propose measures to strengthen the perception of CSOB's brand as a quality employer and will help in obtaining a large number of relevant candidates from the labor market