Specifics of the Financial Situation of the selected Service Industries

The purpose of this thesis is to present the financial analysis as a system of both simple and sophisticated tools used for examining the financial health and condition of selected enterprises and apply them subsequently to the selected companies in the provision of fitness and body care services. The study analyzes not only the financial health of every single company, but also, based on its findings, investigates what they have in common and what is different. Measured data are interpreted in the specific context of the selected market segment and in case of identification of significant differences, these deviations are more analyzed.