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The Segment of Congress and Incentive Tourism in the Czech Republic

Authors :
Ždimerová, Adéla
Čajka, Radek
Bolotov, Ilya
Publication Year :
2012
Publisher :
Vysoká škola ekonomická v Praze, 2012.

Abstract

This bachelor's thesis deals with the issue of congress and incentive tourism in the Czech Republic. The first chapter explains theoretically the terms related to this issue. The next part contains international and national organizations operating in the MICE industry and creating statistics about congress destinations. The position of the Czech Republic as a congress destination is described in the next chapter, each region of the Czech Republic is characterized in detail. In the end there is described a long process of gaining the congress for a concrete destination.

Details

Language :
Czech
Database :
OpenAIRE
Accession number :
edsair.od......2186..18e740184276381139d66c7c2e76fcbf