Social public relations of Czech Railways focused on preventive train

Document highlights the key moments of social marketing in the Czech Republic and its recent development. The second part is about some projects of Czech Railways in the field of social responsibility. By this projects would the company like to built a positive image. The practical part is focused on specific project "Preventive train". This project informs young people (in the age from 13 to 19) about potential hazard in the field of railway. Czech railways want to improve their image (by this project), as a socially responsible company.