Strategic Analysis of Family brewery BERNARD, a.s

The aim of my diploma thesis is to process a strategic analysis of the Family brewery BERNARD, a.s. with using of selected methods of internal and external analysis. I will characterize the strengths and weaknesses of the internal company environment, business opportunities and environmental threats. I will compare the competitive position of the monitored company with its competitive companies in the market. I will elaborate the financial analysis of the brewery for the period 2007, 2008 and 2009 by calculating some profitability ratios, activities and debt. Based on the evaluation of the company according selected methods of strategic analysis, I will outline the business strategy and recommendations for its further development.