Back to Search
Start Over
The proposal to improve the marketing strategy for cafeteria CrossCafe
- Publication Year :
- 2012
- Publisher :
- Vysoká škola ekonomická v Praze, 2012.
-
Abstract
- The objective of this bachelor thesis is to describe the marketing strategy of the franchise coffee chain CrossCafe. The work contains the combination of theoretical knowledge and practical fieldwork. I used a SWOT analysis, analysis of competition, identification of typical customer and assessment of the current marketing strategy to propose a new alternative strategy. This strategy contains the draft of a potential direction the whole concept in the future could adopt.
- Subjects :
- Marketingová strategie
Marketing strategy
CrossCafe
Franchising
Subjects
Details
- Language :
- Czech
- Database :
- OpenAIRE
- Accession number :
- edsair.od......2186..011edc14e05b7e8b0c2e1375d7ee0537